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Channel Ecosystem 101

Wilmar Nakeni — Wed, 20 Sep 2023 09:36:02 +0000

From R&D to ROI, we identify the most promising opportunities to drive the industry forward. Get comprehensive data to track smart vehicles and stay up to date on the key trends affecting the automotive industry. Get best in class analysis, go-to-market strategies and more for cloud, infrastructure and cybersecurity channels. Many of our projects are supported using data and feedback from the Candefero channels community. We have services to help the world’s largest tech companies manage their partner landscape. We have grown to become world renowned for our research in technology channels and smartphones.

Healthy ecosystems involve a complex web of interdependent enterprises and relationships that create and allocate business value together. The coordinated management of multiple https://www.discoveryon.info/category/business-products/ partner types and motions across an ecosystem to deliver aligned go-to-market outcomes. A channel partner program is the vendor’s structured framework for managing partner relationships (tiers, incentives, rules, tools). The shift from managing individual partner relationships to managing an ecosystem reflects how modern go-to-market strategies actually work.

With expertise around the world and comprehensive coverage of the tech domains, we bring you the breadth to see the big picture and the depth to act decisively.
By building an interconnected web of channel partners, brands can best meet market demands and boost sales performance.
These are the partners helping influence the sale and the ones helping retain the business.
So if you’re in the business of making money through your channel partners—and, really, aren’t we all?
What works for influencers is a collaborative engagement model based on sharing knowledge, information, and leads.
We have services to help the world’s largest tech companies manage their partner landscape.

Alys offers vendors a high-value method to evaluate channel partners at scale and engage with them digitally. Our portfolio offers accurate and timely views of the opportunities, competitive analysis and market trends across the smart ecosystem of devices. We provide vendors with subscription services and projects in Channels, Enterprise and Emerging Tech and Mobility. The team at Canalys bring with them many years of experience as advisors to the IT and high-technology sectors.

These advancements created growth opportunities.
We believe that the following values, skills and behavior are vital to what makes us Canalys and therefore help achieve our strategy.
Influencers have always existed—think product placements in movies or endorsements like “by royal appointment.” Quality, service, and support have always driven repeat purchases.
As channel ecosystems get more complex, companies are investing in technologies, such as partner relationship management (PRM) and partner marketing automation (PMA), to make it easier to manage their channel ecosystems and maximize their growth.
Your ecosystem readiness isn’t just about programs and technology—it’s about ensuring partners are ready too.

The First Age of Channels: Middlemen

We believe that the following values, skills and behavior are vital to what makes us Canalys and therefore help achieve our strategy. Established in 1998, Canalys is world-renowned for its research in technology channels and smartphones. See how supply chain visibility helps procurement, logistics, and production teams connect supplier updates, advance shipping notices, and shipment data so they can spot material risks earlier and act before production is disrupted. If you’re a manufacturer working to build a more resilient supply chain, here’s why that’s worth your attention. Companies now recognize that managing every interaction and every party connected to a sale can increase reach, revenue, and customer loyalty. Influencers have always existed—think product placements in movies or endorsements like “by royal appointment.” Quality, service, and support have always driven repeat purchases.

A journey through the evolution of channels will highlight the changes and what is needed for companies to support the transformation. Vendor organizations must work with partners to converge around customers to deliver more comprehensive solutions and exceptional integrated experiences across evolving buyers’ journeys, the rise of subscription and consumption models. Here’s a glimpse into today’s channel landscape and how ecosystems differ from traditional markets requiring different enablement activities. Yet, truly supporting the go-to-market needs of the vast and varied ecosystem partners represents several challenges for organizations.

No Need to Reinvent the Wheel With Partner Ecosystems—Just Revise It

The diagram above can help visualize the development of channel processes and technology over time. At the same time, globalization exacerbates the impact of external factors on business more than ever before. These are companies that promote the brand owner and assume a guiding role in helping customers sift through volumes of information to make purchasing decisions. The hyper-spread of e-commerce changed the buying journey for consumers and businesses alike. Manufacturers supported the partner through various methods such as pricing incentives, training, and go-to-market enablement.

Centralize Ecosystems to Adapt to Market Trends

See the contrasts of Ecosystem Orchestration with the constrictions of traditional PRM and the impact of this implementation on your business. The transition from the traditional indirect channels business model to the era of ecosystems marks a significant shift in modern business dynamics. She is an award-winning marketer and navigates all things channel, marketing, incentives and engagement, including pioneering thought leadership on channel partner ecosystems and the partner experience. All of these aspects can help you create a better partner program strategy https://www.mindsetterz.com/5-successful-approaches-for-optimizing-your-product-catalog/ and potentially identify trends or gaps in revenue, partner coverage and high-performer characteristics.

But they’re still an important piece to the revenue puzzle—especially in a channel strategy.
Doing so can take this tiering idea to a level that will not only help you encourage revenue growth but also recruit look-alike partners.
Effective channel ecosystem management often involves providing your partners with marketing resources, sales training, product education, and ongoing support.
Yet, truly supporting the go-to-market needs of the vast and varied ecosystem partners represents several challenges for organizations.
Your classic partner program with traditional tiering based on performance plays here.

Channel Strategy

While you’re evaluating your partner strategy to embrace the ecosystem, it’s also a great time to evaluate how you categorize your partners. Since Canalys’ inception, our team of analysts and consultants around the world have worked with companies in the technology ecosystem to provide custom solutions. At its core, a thriving channel ecosystem empowers your partners to sell and support your products or services more effectively. Now in its 24th year, the list is one of the longest-running supply chain awards in the industry, and one of the few built entirely on customer nominations rather than vendor submissions. Today, the channel ecosystem includes a broader network of players who may not sell your products but influence buying decisions or support post-sale retention.

A channel ecosystem is the broader network that includes those managed partners plus technology integrations, distributor relationships, independent consultants, and other participants who influence how the vendor’s products reach market. The development of the channel ecosystem has created a tenfold increase in partner types across industries who need to collaborate in order to deliver customer solutions across influencers, referral, selling, integration, fulfilling and servicing. Buyers do not purchase from a single vendor in isolation; they buy solutions assembled from multiple vendors, delivered by service partners, and supported by an ecosystem of providers. Effective channel ecosystem management often involves providing your partners with marketing resources, sales training, product education, and ongoing support. Based on their size, industry, or portfolio complexity, some companies may not need to change their channel model for a long time.

Channel Ecosystems: Convergence and Integration

—listen up, because the times they are a-changin’. So if you’re in the business of making money through your channel partners—and, really, aren’t we all? What has changed is the mentality and process for understanding what and who is included in your strategy. It’s not that you don’t get a choice; it’s just happening around you whether you’re ready or not. If you’re not sure you want to jump on the ecosystem bandwagon, it’s too late—you already have. With expertise around the world and comprehensive coverage of the tech domains, we bring you the breadth to see the big picture and the depth to act decisively.

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Ecosystems are trending in the business world—but when should your company jump in?

A recent Forrester study of more than 400 channel strategy and partnership decision-makers found that leaders are looking to improve channel ecosystem visibility and management, enhance and non-complicate the partner experience across the ecosystem and improve their incentive programs to work within the new landscape. But as digital innovation and globalization has expanded the ways businesses and their channel partners collaborate and offer integrated value to customers, outdated methods are being modernized. In the not-so-distant past, it was common for vendor organizations with channel selling networks to go-to-market through two-tier distribution models organized around a traditional tier structure.

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What Is a Channel Ecosystem? Definition

mwangobrain — Thu, 14 Sep 2023 13:10:39 +0000

A go-to-market model where the vendor sells products through third-party partners rather than directly to end customers. A reseller’s ability to win a deal may depend on a distributor’s credit terms, a technology partner’s integration, and a vendor’s co-selling support. Partners pool their resources, industry knowledge, and services to https://www.endahurtskids.com/use-this-social-media-strategy-template-to-help-you-save-time.html improve market reach, enhance customer experience, and boost revenues. She’s worked as a practitioner in technology, software and service companies as part of the channel and as a vendor. It’s time to think differently, make room for more than just our traditional partners and change the way we go to market.

Its impact on traditional indirect channels is radical. Manufacturers and brands started to develop complete channel programs, and the support they offered their partners became increasingly sophisticated. These advancements created growth opportunities. Over time, technological progress made it possible to innovate faster, produce goods quicker, and move products further in a shorter time.

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A vendor’s plan for how indirect partners will be recruited, enabled, and managed to achieve business goals. The full network of external organizations that collaborate with a vendor to deliver value to customers. A channel ecosystem is more than a list of partners.

What to look for here can be sussed out by understanding your industry influencers, how your customer buys and what keeps the customer experience so positive they never want to leave.
She’s worked as a practitioner in technology, software and service companies as part of the channel and as a vendor.
In search of innovation, businesses are shifting from organization-centricity to ecosystem-centricity and channel ecosystems are becoming the new norm.
Producers distributed the goods through middlemen to increase their reach, access local knowledge, establish credibility, and achieve speed-to-market.
Its impact on traditional indirect channels is radical.

The hyper-spread of e-commerce changed the buying journey for consumers and businesses alike.
Our portfolio offers accurate and timely views of the opportunities, competitive analysis and market trends across the smart ecosystem of devices.
At the same time, globalization exacerbates the impact of external factors on business more than ever before.
A channel ecosystem is the broader network that includes those managed partners plus technology integrations, distributor relationships, independent consultants, and other participants who influence how the vendor’s products reach market.
These are companies that promote the brand owner and assume a guiding role in helping customers sift through volumes of information to make purchasing decisions.

Supporting the go-to-market needs of a channel ecosystem comprising of multiple resale, hybrid, cloud, transacting and non-transacting businesses and partners represents several challenges for vendors. As channel ecosystems get more complex, companies are investing in technologies, such as partner relationship management (PRM) and partner marketing automation (PMA), to make it easier to manage their channel ecosystems and maximize their growth. A channel ecosystem refers to the network of interconnected https://seobiglist.com/some-article-marketing-secrets-said/ business partners, including manufacturers, suppliers, distributors, and resellers, that collaborate to bring a product or service to market and reach customers effectively. In search of innovation, businesses are shifting from organization-centricity to ecosystem-centricity and channel ecosystems are becoming the new norm.

Unlike a https://www.nmb-group.com/heartbroken-related-articles.html simple vendor-partner relationship, an ecosystem describes the web of interdependencies between all participants, where the actions of one member affect the outcomes of others. By building an interconnected web of channel partners, brands can best meet market demands and boost sales performance. She drives the insights, strategy and evolution of the organization’s channel solution while offering advisement for client engagement and incentive programs. Download our white paper to discover how to map your partner ecosystem with segmentation. Let’s change how you go to market with a new mindset that includes all the partners in your distribution channel.

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Individuals referred to and supported through the Prevent Programme, April 2024 to March 2025

Wilmar Nakeni — Tue, 12 Sep 2023 13:46:17 +0000

The 11 to 15 age group also accounted for 52% of referrals for ‘Fascination with extreme violence or mass casualty attacks (where no other ideology)’ referrals (243 of 469). This increase is primarily explained by a change in methodology (see user guide for further details). A total of 1,464 referrals were adopted as a Channel case where the type of concern is specified. There were 424 referrals (5%) related to ‘multiple ideologies (with no dominant ideology)’ and 66 referrals (1%) linked to ‘InCel Extremism’. The number of IE referrals decreased by 5% (down from 913 to 870), despite the overall upward trend and increase in total referrals seen this year. Other types of concern, such as ERW and IE, also saw increases of 61% and 14% respectively in the last quarter, though these were less pronounced than the rise observed in the ‘Fascination with extreme violence or mass casualty attacks’ category.

This year we are including ethnicity data as the proportion of referrals with this data specified has increased. The proportion of referrals discussed at a Channel panel also increased, from 13% to 20%. There was a 93% increase in the number of referrals discussed at a Channel panel compared with the previous year, rising from 893 to 1,727.

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Figure 3: Prevent process flow diagram

Using data from your partners can help you increase your sales, use your budget more wisely, plan and serve your customers better.
The data presented in this release represents activity recorded by the police and local authority partners.
This is undoubtedly providing us with a competitive advantage, ensuring we have near real time visibility into forecast status with our suppliers and helping us make more reliable commitments to our customers.
The ‘Fascination with extreme violence or mass casualty attacks’ category recorded a large increase in referrals in the latest quarter (January to March 2025), rising by 240% compared with the previous quarter (from 82 to 279).

The increase observed this year is primarily explained by a change in the methodology used to capture the number of adopted cases. This year, the education sector made the most referrals (3,129; 36%), followed by the police (2,631; 30%). While the release does not focus on the unique number of individuals referred, where referrals progress to Channel panel discussions and are subsequently adopted as Channel cases, these are treated as unique cases within the Channel dataset. Throughout this release, the number of referrals reported includes individuals who had been referred more than once during the year.

As part of these improvements, the PCMT was introduced in May 2024, bringing together data on Prevent referrals and Channel cases into a single system. The Home Office aims to improve the quality of data recording and assurance procedures so that these statistics can be designated as Accredited Official Statistics in future years. The statistics cover an individual’s journey from referral to adoption as a case, broken down by demographic statistics, the type of concern and region. As a result, this release includes additional data on consent, mental health and neurodiversity, and ethnicity.

The data presented in this release was extracted from the PCMT on 29 September 2025, covering the year ending March 2025. More detailed breakdowns of the data relating to this release can be found in the accompanying data tables. This includes developing further guidance and training for police case officers and Channel practitioners, and working jointly with CTP to strengthen consistency in recording across regions in England and Wales. Home Office analysts continue to work with Prevent policy colleagues and Counter Terrorism Policing (CTP) to improve the quality of existing data, particularly in areas where completion rates are low.

The Home Office and CTP are currently working to improve the MHND categories to align with NHS standards.
The region that received the highest number of referrals per million population was the West Midlands (176), whereas the South East accounted for the highest proportion of referrals made (16%; 1,397 of 8,778).
These partnerships are led by the police, and work with other agencies, employing similar approaches used within Channel.
Add context and glossary of metrics, calculations etc to improve Neo’s understanding of your business data.
In previous years, adopted cases were counted at the point when the referred individual provided consent.

This marks an increase on the average in year ending 31 March 2024 which was 116 referrals per million population. This section reports regional trends in referrals for individuals due to concerns regarding their susceptibility to radicalisation. Referrals for ERW concerns were also predominantly male (92%; 1,609 of 1,749), compared with 82% (696 of 850) for IE concerns. Across all types of concern, males accounted for a higher proportion of referrals, cases discussed at a Channel panel, and cases adopted as a Channel case than females. Individuals aged between 31 to 40 accounted for the highest proportion of referrals with ‘Northern Ireland Related – Dissident Republican Extremism’ (25%; 4 of 16). Individuals aged between 18 and 21 accounted for the highest proportion of referrals for ‘InCel Extremism’ concerns (23%; 15 of 66) and ‘Left Wing Extremism’ concerns (29%; 6 of 21).

What is the “Authenticity” status of the channel and video?

E2open compliance capabilities are very important for the Geodis Supply Chain Optimization compliance risk management program. Leverage partner insights to drive more targeted incentive programs to engage both high-performing partners and your long-tail, encouraging growth in a way that is meaningful for varying business models. In addition, performing channel management tasks manually can https://shu-i.info/learning-the-secrets-of-3/ lead to errors, inaccurate regulatory reports, delays, dissatisfied partners, channel conflicts, unnecessary costs, and overpayments. With our point-and-click audience builder, business teams can segment customers and create cohorts without relying on data teams

As in previous years, there were more adopted cases among referrals for concerns related to ERW (612; 42%) compared to referrals related to IE (226;15%). As in previous years, the type of concern presented is based upon information provided by https://officestrategix.com/b2bmx-2026-tracks-building-teams-that-drive-success.html the referrer. Therefore, the trends in this data over the next few years will need to be carefully interpreted as data coverage and quality improves. The percentage of referrals for which ethnicity was specified increased as individuals moved through the Prevent Programme.

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YouTube, Instagram, Twitch, TikTok, and more Statistics

mwangobrain — Mon, 11 Sep 2023 13:46:05 +0000

Previous years’ statistical releases have not included ethnicity data due to the large proportion of referrals that do not have any ethnicity data. A notable increase occurred in August 2024, immediately following the Southport attack, where referrals rose by 66% compared with August 2023, and by 53% compared with August 2022. When examining the data by month, the total number of referrals to Prevent between 29 July 2024 and 31 March 2025 was higher in nearly all months compared with the same months in the previous 2 years, except for November and December 2024. This represents a large increase of 34% (up from 4,722 referrals) compared to the same period in year ending March 2024 and 37% increase (up from 4,647 referrals) compared with the same period in year ending March 2023. This increase is likely primarily due to a change in methodology (see the user guide), so users should exercise caution when comparing adoption figures with previous years.

Obtaining current, comprehensive channel data and executing effective channel operations is often challenging https://workoutstores.com/technologies-adoption-traits-in-insurance-policy.html for companies with multi-tier distribution channels.

Referrals during this period were 82% higher than in the same quarter of the previous year (1,802) and 64% higher than during the equivalent period 2 years earlier (2,005). A further sharp increase was observed between January and March 2025 (3,287 referrals), coinciding with the public trial of the Southport case. This includes monthly data on referrals, cases discussed at Channel panel and cases adopted to identify trends after the attack between 29 July 2024 to 31 March 2025. This sub section reports trends in Prevent referrals and Channel cases following the Southport incident on 29 July 2024.

This also represents the second largest year-on-year percentage increase since statistics were published (referrals in the year ending March 2022 rose by 30% compared with the previous year). The proportion of Prevent referrals that were adopted as a Channel case has seen a large increase in the latest year ending March 2025, up by 10 percentage points (change from 7% to 17%) compared to the previous year. The data presented in this release represents activity recorded by the police and local authority partners.

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The police screen and assess all Prevent referrals for genuine susceptibility to radicalisation. If a member https://ordercialisjlp.com/?p=12632 of the public, or someone working with the public, has a concern about a person they know who may be susceptible to radicalisation, they can raise their concerns with their local authority safeguarding team or the police for an assessment. The further the extraction date is from the reference period, the more likely it is that cases will have been closed, which may influence comparability with earlier or future releases. Figures within PCMT are updated continuously by practitioners, and therefore represent a snapshot in time, providing an indication of trends rather than definitive counts.

If there is an escalation of risk, where deemed appropriate, the police may transfer a case from Channel to police-led partnership management. This represents a 27% increase compared with the previous year (6,922) and is the highest number of referrals recorded in a single year since the data series began in April 2015. Add context and glossary of metrics, calculations etc to improve Neo’s understanding of your business data. The ‘Individuals referred to and supported through the Prevent Programme’ release is an Official Statistics in development output produced to the highest professional standards and free from political interference.

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This is undoubtedly providing us with a competitive advantage, ensuring we have near real time visibility into forecast status with our suppliers and helping us make more reliable commitments to our customers. The digital information is key to providing timely and accurate visibility, streamlining our compliance check processes, improving their efficiency and reliability. Working with e2open enables us to better fulfill short supplier lead times, reduce inventory levels, and dramatically improve inventory turns—all while lowering the total cost of ownership to our customers. When implemented properly, the right technology can become the glue that connects disparate partners and functions of the supply chain. The largest demand network in the industry helps accelerate onboarding and connects all partners worldwide.

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As noted above, this increase may have been influenced by awareness surrounding Rudakubana’s case. The increase observed this year may also, in part, reflect heightened public awareness of Prevent following the Southport incident in July 2024. Users should therefore exercise caution when comparing adopted case figures with previous years, as this change represents a break in the time series. In previous years, adopted cases were counted at the point when the referred individual provided consent.

Do more with your channel data

Consequently, trends observed in the early years of reporting should be interpreted with caution, as improvements in data coverage and recording practices may affect comparability over time.
Other types of concern, such as ERW and IE, also saw increases of 61% and 14% respectively in the last quarter, though these were less pronounced than the rise observed in the ‘Fascination with extreme violence or mass casualty attacks’ category.
Therefore, the trends in this data over the next few years will need to be carefully interpreted as data coverage and quality improves.
The police screen and assess all Prevent referrals for genuine susceptibility to radicalisation.
Individuals aged between 18 and 21 accounted for the highest proportion of referrals for ‘InCel Extremism’ concerns (23%; 15 of 66) and ‘Left Wing Extremism’ concerns (29%; 6 of 21).

The type of concern categories were updated within the new PCMT to better describe the nature of concerns that are referred into Prevent. This section reports statistics on the individuals referred to Prevent and progressing to Channel, according to the type of concern recorded. The Home Office and CTP are currently working to improve the MHND categories to align with NHS standards. The MHND categories presented in this release are based on those currently recorded in PCMT. As this data reporting is a new element on PCMT we expect that data quality will improve over time. The Home Office and CTP are currently working to improve the ethnicity categories to align with ONS standards.

This section reports statistics on the individuals referred to Prevent and progressing to Channel, according to the type of concern recorded.
The MHND categories presented in this release are based on those currently recorded in PCMT.
If a person refuses to engage with Channel/PMAP support, or is not suitable for management in Channel/PMAP (due to being deemed too high-risk), CTP will consider whether sufficient concerns remain to refer the case to PLP for further management.
It has been produced by statisticians working in the Home Office Analysis and Insight Directorate in accordance with the Home Office’s ‘Statement of compliance with the Code of Practice for Official Statistics’ which covers our policy on revisions and other matters.
The e2open capabilities through supplier collaboration have enabled Jabil to standardize and digitalize our forecast communication process for all suppliers, providing increased optionality for more efficient collaboration.
When implemented properly, the right technology can become the glue that connects disparate partners and functions of the supply chain.

4 The Channel programme

Map the performance and the roles of all parties involved in a transaction to understand fast-moving market trends. Flexible connectivity and support for multiple formats and data types make connecting easy, breaking down barriers and driving adoption even when partners’ IT resources are limited. Leverage streamlined channel processes and actionable data to gain insights into partner activity, performance, purchasing behaviors, and market trends. Tracking and reporting partners’ sales, maintaining inventory levels, preventing channel stuffing, and detecting account violations and gray market activity all require the complex analysis of large data volumes. Collecting trustworthy channel data and using it effectively can be difficult. With e2open Channel Data Management, organizations can access decision-grade data and run smooth channel operations to drive efficiency, minimize conflicts, and increase sales.

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